Unfolding new perspectives

Project
Overview

Unfolding effects

This commercial presents the new Marriott Courtyard’s Lobby as an inviting new space unfolding in front of our eyes. This direction makes a perfect analogy, as unfolding also means: to disclose / present

Client: Marriott
Project: Spot
Platform: TV

VFX

The look and feel is like watching an origami self-create itself from a flat piece of paper. Our goal was to sell realism and integration in the scene, which dictated the use of multi-pass motion control.

Credits

Client Marriott
Concept Ramon + Pedro
Production Partizan
Creative directors Antoine Tinguely / Laurent Fauchère